Thinking in pictures

CharlesMingus

I have been trying to think of something profound to add to this quote, but to be honest I think it speaks for itself, but I will have a go none the less...

In my line of business I have to create a BOOM moment, I have to make you look again and to take notice. I do this in tender documents and presentations, I do this in infographics and e-shots, I have to catch your attention and BOOM you've been enticed in.

The art behind what I do is quite simple; I think in pictures. I make the complex simple, I make the complex digestible, there is more to graphic design than merely making it look pretty.

Jazz music was once described to me as a conversation. A call and response, you don't talk over someone in a conversation, but you're engaged and what you add next is in response to what has been said. You take their theme and take it to the next level, thus engaging a listener. This too is relevant in the design world, what I add as a designer adds and enhances what is already in place, but in this case engaging a viewer to read on. Take a tender for example, how many tender applications must a possible client receive? And how do you make your's stand out from the crowd? By creating hook points through branded text boxes, quotes, diagrams and images, entice the viewer in to read your finer points. Like jazz, your tender is a conversation. Engage a reader in the right way and they will respond by looking, and BOOM they've been enticed enough to read the small print. Creating the hook points are similar to a recurring theme in music, make it recognisable, make it memorable, have stop off points where they feel safe to break off for a cup of tea. In many ways music and art are very similar, they are both creative expressions of opinion through more than words. I may've been making the simple far more complicated than I needed to throughout this blog, but in simple terms, get the image, style and feel right for your audience, and people want to hang around for more...
Tags: , , , , , ,

Looking for a freelance designer?

new-client_lonely-hearts
Tags: , , , , ,

Do you have a degree?

Do you have a degree? Asked nobody, ever, hiring for a graphic design position.

At a time when every school student is freaking out about exams, exam results and life in general, I just thought I'd share my experiences of the design world and getting that foot in the door... I went to a senior school where the arts were something for oddball people to do, something that would get you nowhere in life and something that we really shouldn't talk about. So of course, I was attracted to them. I was the kid that always had a colouring book to hand and remember when I was off school with chicken pox drew all of the Roger Hargreaves characters, I was that rock 'n' roll. In my heart I was always was going to be an artist. Skip on a few years back to senior school. It came to that time when we were all filling in our UCAS form. We had talks from previous students; doctors, lawyers, accountants and what not, but no artists. The UCAS form was a real dilemma; UCAS or Art Foundation or what? "Students simply must go out and get a degree in something meaningful, it's the only way" was the general vibe of what I was up against. I was clever enough to have done anything, but at this point I was digging my heels in. Art is what I want to do - why should I only have it as a hobby? Why should I do something with my life that is somebody else's decision. Grrr. And so I did an Art Foundation course and went on to do a degree in Illustration with Animation, and nobody cared. Luckily for me it wasn't £9000 a year or whatever the ridiculous fee is these days, but it was time ill spent. The only good thing I got from university are my friends. Oh, and the title of my website. I was described as having an Off The Wall approach. I took it as a compliment, I'm not wholly sure if it was.... I left university with a somewhat bizarre portfolio of experimental animation and a selection of drawings in red and black. I did enjoy my playing card project though, I will have to share that with you sometime. And so it came to finding a job. During my time at university I had sought out work experience of my own. I had done a few graphic design projects for friends, but on the whole was unable to achieve anything of note. I wrote to companies, rang up companies and even managed to speak to companies, but due to the university I was at and it's lack of connections, I was not allowed to go ahead with anything as I wasn't one of the 50 universities they worked with. That and some companies mentioned insurance policies which I don't know what they were expecting me to do? And so finding a real job, in the real world was really hard. I worked in a hospital, I worked in a bar and I applied for hundreds of jobs a week all with little success. I applied to work on a cruise ship (just one application this time!) and got the job as a cruise videographer. Did he ask if I had a degree? Did he look at my video portfolio? No on both counts. On the cruise job I dabbled in poster and flyer design, but predominantly worked on the video - this was the experience I needed to break it into Hollywood blockbuster direction or so I thought...! The boss saw my posters and sent it out across the ships as a template for DVD and photo advertising - see I told everyone I could design, but nobody had believed me! Back home in the UK I continued to apply for hundreds of jobs a week, and stumbled across a web design agency in Preston. First question; do you have any experience? No... But happily they liked me and although they didn't give me the job, they gave me work experience on live briefs doing live things. These folks were Curly Kale and I still think they're awesome. With this under my belt, I came to my next very few and far between interview, and felt I needed to impress. But I had a new weapon now, experience! My portfolio had real things in it now and I could speak as if I knew what the real world of work was like. I landed the job! Years later, I still work closely with the lady who saw my potential, the Marketing Director of The Cordant Group. To both of these folks I will be eternally grateful as they could see potential and helped me grow as a designer and without them I wouldn't be here.

So in brief, what was all of the above about?

Well, if I was to do it all again, yes I would do the ship again as that was a super awesome experience, but a degree? I'd really have to question that part. In this particular field, experience is what opens up the doors, not the whole cap and gown bit. If you are pursuing a degree - good luck and try to get some experience along the way. If you're not pursuing a degree it isn't the catastrophe that some paint the picture it will be. Whatever choice you make, dive in and get messy, because getting a foot in the door is tricky and competitive and sometimes soul destroying, but finding the experience you need will give you the confidence and something interesting to say should you get an interview. Being a graphic designer is the easy part, but getting others to believe you is the tricky bit.
Tags: , , ,

Power to the people

No this isn't anything related to the other thing going on today across the UK...

So what is this blog article all about I hear you cry? Well, it's an article appreciating just how fantastic people can be. This journey starts over a year ago when I plunged into the world of freelance graphic design. I knew I wanted to do it, my hand was kind of forced, but I ran with it anyway. Faced with the fact that the following Monday morning (and all following mornings) I would be getting a superb lie in for a change rather than diving head first into my horrendous commute, rather than plug away at job applications, no responses and general hair tearing out moments of depression, I decided to take that lie in and once the first cup of tea of the day had been consumed, update my job status on LinkedIn as freelance graphic designer. Within minutes (literally minutes if not seconds) I had likes and comments and general interest in my change of mode. I felt enlightened. It felt like what I did actually meant something. Those likes and comments have turned into a consistent amount of graphic design work, from former bosses, colleagues, friends, associates, friends of friends and new friends I didn't know were out there. I have folks I can turn to in a design related crisis, I am the person that some turn to in a design related crisis. It would seem I have a network, a network I never knew I had. Folks I wouldn't even call a network because I would call them friends. Power to the people.

If you give it a go, whatever "it" may be, I bet you'll be surprised just who supports you.

So what is this article all about really? Well, the other day somebody was asking me about taking the plunge into the freelance world. He wasn't a designer, but a photographer, and all I had to say was you never know unless you try. If you try and you fail who cares, but if you don't try you're never going to know if you would succeed or fail. In some respects this is kind of similar to the other thing going on this Thursday across Britain. Putting your ideas forward is important, getting the support is important too, but just giving it a go is equally valuable. If you give it a go, whatever "it" may be, I bet you'll be surprised just who supports you. I am forever thankful for those folks who saw my potential, and continue to see my potential and more importantly are letting me achieve my potential on a daily basis, and if you've got something you want to give a go - do it, jump in feet first in your bathing costume with a cosmo in your hand, because no one can jump in for you. I should've jumped earlier, instead I was pushed, but I like to think I may've turned it into a superb Tom Daley-esque dive before hitting the water.  
Tags: ,

Worse things happen at sea

Over the past few weeks I have come across several articles regarding the true meaning of what it means when you have the words “crew member” on your CV, and as that line features on my own resume, I simply had to have a read. In fact, I even felt compelled to hit the “share” button which is something I very rarely do…

These are two such articles: https://www.linkedin.com/pulse/why-former-cruise-ship-employees-make-best-employment-sean-sassoon https://www.linkedin.com/pulse/what-resume-doesnt-tell-you-crew-member-sean-sassoon I agree with every word, and could even add a few hundred myself, but safe to say if you’re a hiring manager and come across the term “crew member” in your inbox, it’s well worthy of a read.

I learned many things during my time sailing the seven seas, both about myself, about status and about cultures. I learned that I can pretty much deal with anything thrown at me, I can organise myself (and occasionally others - you know who you are!) to get a job done, be it 5.30am or 11pm, all on very little sleep if needs be.

I learned that people from all corners of the globe can get along just fine, and made hundreds of friends that I will never see again. I learned just how far I can be pushed before I am ready to snap and just how hard I was able to work, I learned how to deal with the general public and what can be achieved both by myself and whilst working with a team, and how all jobs no matter what they are, where you're from or what you do can cause frustration. I also learned of where to find the best beaches and who to walk on them with, the best ports for wi-fi, the best places to pick up a new toothbrush (trickier than it sounds), the best water parks, the best cocktails, the best people to party with and the best place to stand for some of the best views of the world. I always wanted to see the world from a new perspective, and it's a part of my life that I'm proud that I did and something I will never forget. So when people ask me why I decided to give it all up, it’s a difficult question to answer, however, the above articles made it a lot simpler somehow. I have visited more places than you can probably think of, and sailing the seas is an awesome adventure, and there’s absolutely no doubt that I made the right choice personally to pursue that, but living and breathing in a constantly changing, stressful, working 18 hour days type of merry-go-round microcosm of an environment 24/7 for months on end makes you start looking for the exit button.

So now when a client asks me to turn around a tender document or an infographic or a presentation or a report around within a few hours, I find I can take on that challenge and do an awesome job. How do I know this? Because I've tested myself to the limit and just like my mum has always said about any situation, worse things happen at sea!

Tags: , ,

abstract sunrise

abstract-sunrise

As all my time is usually spent on graphic design, it's nice to experiment with my illustration side every now and then.

I often feel that that side of me gets a teensy weensy bit neglected, but today felt like one of those times to dust of my creative, abstract, illustrative brain and create something totally of my own and see what happens. When I start these projects, I rarely give it any thought beforehand, more or less to see what happens, and this is what I created today, what has come to be known in my mind as Abstract Sunrise. Inspired by my love, and my year round need for sun and sea (why do I live in the UK then I hear you cry!!) I try to convey an idea with as little detail as possible. In everything that I do, whether it's just for me or designing for my clients, I tend to go for a "less is more" approach. Keep it clean and fresh, uncluttered and the mind can fill in the blanks...
Tags: , , , ,

Coming up with the goods

This week started with a meeting and ended with a meeting, and a small realisation that I have been doing this graphic design freelance thing for going on a year.

What made me realise this fact, was that I was discussing the need for advertising to gain business, and I mentioned the power of word of mouth. In this day and age we are told that businesses simply "cannot be" without a social media presence as we are missing out on a whole world of possibilities. I agree with this fact, but social media is also driven by the power of word of mouth. And to be honest, the power of word of mouth has kept me going for the past year. I have not had the need to have gimmicks and campaigns, purely because I had some great contacts. Folks I have worked with in the past have given me a call and recommended me to their new bosses and for that I am truly grateful. Without the power of word of mouth I would have struggled to gain a foothold in the industry without heading for London or an agency.

However, this is teamed up with the fact that I have done a good job for them in the past.

Nobody would come back for more if it wasn't for a good job, and this is something I pride myself on. I believe in doing a good job and so should any business. You can't expect people to remain your customers if you're not coming up with the goods, and personally I feel I come up with the goods because as yet I haven't fallen without trace off the freelance radar, and for that I am very thankful.

Back in the designer hot seat

After a brief interlude of sun, sea and sangria I'm back for the long haul...

Since we last spoke we've had Christmas, and a new year, plus I've met Mickey Mouse and have just returned from seeking some winter sunshine. Not bad for just over a month... With that said, I am fully refreshed and back in the designer hot seat. I returned after a week away to an inbox full of e-mails, so it's good to know I'm loved and in demand, even when I'm a few thousand miles away! Whilst I was away, one of my clients, Cordant Services, launched their new website, complete with rebrand. Check out the knowledge zone for some of the infographics I produced before I headed off for sunnier climes. As ever, should you need any of my graphic design services, please do get in touch, like I say, I'm back in the hot seat!      
Tags: , ,

have yourself a merry little christmas

merry-christmas It's been a fun year, ending far differently than it started, with Southern Hemisphere exploration having taken place as well as the chance to build up a graphic design empire. I couldn't have done it without the help and support of my fantastic clients, who put their trust in me on a daily basis to get their design tasks done. Their expectations are high and I do my best to achieve them, and hope to continue doing so into 2015 and beyond. On that note I shall sign off, and wish you all a very merry christmas.
Tags: , ,

infographic design

Are you into infographics as much as me?

Over the past few months I have designed quite a few infographics, close to treble figures, across a multitude of the Cordant Group brands and recruitment sectors, and I have loved doing it! I have selected a few to sit within my portfolio right here on my website, however, if you want to browse through a few more of my designs, I have added them to an album called "Little Miss Infographics" within my business Facebook page.  Have a look and see what you think... Now, infographics are a great tool to help build your company followers and traffic to your site. They are great for SEO purposes, plus customers love to digest information visibly rather than having to read every word. For me, infographics combine my love of design plus my slightly geekish statistical tendencies, so if you have any facts or stats you want jazzing up send them my way!
Tags: , ,
Copyright Elizabeth Mellor, www.offthewallcreative.co.uk | terms and conditions