This week started with a meeting and ended with a meeting, and a small realisation that I have been doing this graphic design freelance thing for going on a year.

What made me realise this fact, was that I was discussing the need for advertising to gain business, and I mentioned the power of word of mouth. In this day and age we are told that businesses simply "cannot be" without a social media presence as we are missing out on a whole world of possibilities. I agree with this fact, but social media is also driven by the power of word of mouth. And to be honest, the power of word of mouth has kept me going for the past year. I have not had the need to have gimmicks and campaigns, purely because I had some great contacts. Folks I have worked with in the past have given me a call and recommended me to their new bosses and for that I am truly grateful. Without the power of word of mouth I would have struggled to gain a foothold in the industry without heading for London or an agency.

However, this is teamed up with the fact that I have done a good job for them in the past.

Nobody would come back for more if it wasn't for a good job, and this is something I pride myself on. I believe in doing a good job and so should any business. You can't expect people to remain your customers if you're not coming up with the goods, and personally I feel I come up with the goods because as yet I haven't fallen without trace off the freelance radar, and for that I am very thankful.