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Tag Archives: Graphic design
Support local business
As some of you may know, 2015 saw me plunge into the world of "networking."
None of the warm wine and nibbles and hard sales talk, so turns out it's a lot less scary than I had originally imagined. I head over to Preston before dawn every Friday to catch up with other self employed folks, put the world to rights, eat bacon sandwiches and build my little enterprise...Businesses there include:
- - Graphic design (that's me!)
- - Social media management
- - Web design
- - Renewable energy advisor (saves companies up to £70,000 p/a on energy bills!)
- - Pension advice (including auto enrolment)
- - Insurance
- - Experts in saving money on utility bills (very handy cash back card too!)
- - Nail technician training academy
- - Health and safety (keeping businesses compliant when it comes to safety in the workplace)
- - Payroll and business outsourcing
- - Plastering
- - Carpet and furniture cleaner (free tests are available!)
- - Printing services (saving companies between 30 - 60%)
- - Solicitors
- - Private and fleet vehicle and car leasing (great deals!)
- - Heating engineer
- - Health and nutritionist
- - Promotional merchandiser (great for those branded giveaways)
- - Electrician
- - Mortgage advisor
- - Office stationery and supplies (great savings to be had!)
Anybody is welcome to come along for a visit, so if this has tickled your fancy give me a shout.
Sister suffragette
The other night I went to the cinema. This is a rare occurrence in itself as I neither used to have an Orange phone, or now shop with comparethemeerkat.com, sorry comparethemarket.com. Simples.
I went to see Suffragette, a film for those that don't know set in the period before the time when women had the vote, where "deeds not words" were the order of the day. I personally thought it was a good drama showcasing what women in the past had to put up with, and what they went through in order for women like me to have a say in those that rule. Personally I believe that everyone is on a level playing field and should not be judged based on appearances or misapprehensions. I have been judged on many occasions - I went to a public (or is it private?) school and those that didn't thought I was posh and a snob to hide their jealousy and friendships that had been formed earlier than that fell apart. I doubt they're reading this, but they will know who they are... I am also considered totally bizarre in many respects for the fact that I am not a sheep and will always make a considered decision before doing something the way I do. I will not follow something or someone blindly - I choose the ability to think for myself on a regular basis. Anyway, as usual I have digressed from the original subject! Back to Suffragette. What I was going to say is that even in 2015 there is still the need to speak up and be counted. We are still ruled by "the ruling classes" and they make decisions for us all day everyday - look at the Junior doctors as just one example, and tax credit cuts for another. There is still a long way to go before we are all treated as equals.We are all equal, but some are more equal than others it would seem.
Even in the world of graphic design, I was shocked to read in a recent survey (I actually took part in the survey! I am one of the statistics!!) that The Design Week Salary Survey revealed that male designers earn on average 17% more than females doing the same job, and in general women earn on average 9.4% less than men across all industries. Now to someone like me, that doesn't sound very fair. The recommendations and testimonials I receive are positively glowing from the clients I serve and work with on a daily basis. Do I do a worse job than a man - do I have less grey matter in my silly little head? I don't think so. In many ways the world has left these rules and laws behind. The world is a much smaller place than it once was, back when the rule book was written. Equality to me isn't about money, it is about being seen for the person that you are and the skills that you offer. We are all humans at the end of the day, and we deserve to be treated as equals.
Tags: equality, Graphic design, rights, suffragette
flexible, responsive and intuitive
Having browsed a number of LinkedIn profiles of Manchester based Graphic Designers, Ruth Nicholas, Marketing Manager at Quest Nutrition, recently contacted me through LinkedIn as she felt that my personality shone through my profile and I came across as somebody she would like to work with.
After a few e-mails we met up for a meeting whereby I learned a bit more about Ruth and Quest Nutrition; a multi million dollar LA based company that is soon to launch across Europe. I was excited to be on board with this new venture!
Given a few taster projects Ruth and myself were working well together, however, unfortunately for me it was decided to maintain all design projects over in the Los Angeles office. Although I'm obviously disappointed at this decision, it was exciting to work with such a well known global brand, and that of all the designers that Ruth could have contacted she e-mailed me, and for that I feel proud :)
Without any suggestion from me, Ruth sent me this recommendation:
I worked with Elizabeth on two social media artwork jobs (and would have continued working with her if circumstances had allowed it!). I found her very flexible, responsive, intuitive and the designs I received were on brief and ready to use with minimal amends. Personally Elizabeth was so easy to get on with; warm, friendly and great at listening. I'd highly recommend her for anyone looking for a freelance designer/artworker.
Thinking in pictures

I have been trying to think of something profound to add to this quote, but to be honest I think it speaks for itself, but I will have a go none the less...
In my line of business I have to create a BOOM moment, I have to make you look again and to take notice. I do this in tender documents and presentations, I do this in infographics and e-shots, I have to catch your attention and BOOM you've been enticed in.The art behind what I do is quite simple; I think in pictures. I make the complex simple, I make the complex digestible, there is more to graphic design than merely making it look pretty.
Jazz music was once described to me as a conversation. A call and response, you don't talk over someone in a conversation, but you're engaged and what you add next is in response to what has been said. You take their theme and take it to the next level, thus engaging a listener. This too is relevant in the design world, what I add as a designer adds and enhances what is already in place, but in this case engaging a viewer to read on. Take a tender for example, how many tender applications must a possible client receive? And how do you make your's stand out from the crowd? By creating hook points through branded text boxes, quotes, diagrams and images, entice the viewer in to read your finer points. Like jazz, your tender is a conversation. Engage a reader in the right way and they will respond by looking, and BOOM they've been enticed enough to read the small print. Creating the hook points are similar to a recurring theme in music, make it recognisable, make it memorable, have stop off points where they feel safe to break off for a cup of tea. In many ways music and art are very similar, they are both creative expressions of opinion through more than words. I may've been making the simple far more complicated than I needed to throughout this blog, but in simple terms, get the image, style and feel right for your audience, and people want to hang around for more...
Tags: Graphic design, graphic designer, infographic, jazz, music, presentation, tender
Do you have a degree?
Do you have a degree? Asked nobody, ever, hiring for a graphic design position.
At a time when every school student is freaking out about exams, exam results and life in general, I just thought I'd share my experiences of the design world and getting that foot in the door... I went to a senior school where the arts were something for oddball people to do, something that would get you nowhere in life and something that we really shouldn't talk about. So of course, I was attracted to them. I was the kid that always had a colouring book to hand and remember when I was off school with chicken pox drew all of the Roger Hargreaves characters, I was that rock 'n' roll. In my heart I was always was going to be an artist. Skip on a few years back to senior school. It came to that time when we were all filling in our UCAS form. We had talks from previous students; doctors, lawyers, accountants and what not, but no artists. The UCAS form was a real dilemma; UCAS or Art Foundation or what? "Students simply must go out and get a degree in something meaningful, it's the only way" was the general vibe of what I was up against. I was clever enough to have done anything, but at this point I was digging my heels in. Art is what I want to do - why should I only have it as a hobby? Why should I do something with my life that is somebody else's decision. Grrr. And so I did an Art Foundation course and went on to do a degree in Illustration with Animation, and nobody cared. Luckily for me it wasn't £9000 a year or whatever the ridiculous fee is these days, but it was time ill spent. The only good thing I got from university are my friends. Oh, and the title of my website. I was described as having an Off The Wall approach. I took it as a compliment, I'm not wholly sure if it was.... I left university with a somewhat bizarre portfolio of experimental animation and a selection of drawings in red and black. I did enjoy my playing card project though, I will have to share that with you sometime. And so it came to finding a job. During my time at university I had sought out work experience of my own. I had done a few graphic design projects for friends, but on the whole was unable to achieve anything of note. I wrote to companies, rang up companies and even managed to speak to companies, but due to the university I was at and it's lack of connections, I was not allowed to go ahead with anything as I wasn't one of the 50 universities they worked with. That and some companies mentioned insurance policies which I don't know what they were expecting me to do? And so finding a real job, in the real world was really hard. I worked in a hospital, I worked in a bar and I applied for hundreds of jobs a week all with little success. I applied to work on a cruise ship (just one application this time!) and got the job as a cruise videographer. Did he ask if I had a degree? Did he look at my video portfolio? No on both counts. On the cruise job I dabbled in poster and flyer design, but predominantly worked on the video - this was the experience I needed to break it into Hollywood blockbuster direction or so I thought...! The boss saw my posters and sent it out across the ships as a template for DVD and photo advertising - see I told everyone I could design, but nobody had believed me! Back home in the UK I continued to apply for hundreds of jobs a week, and stumbled across a web design agency in Preston. First question; do you have any experience? No... But happily they liked me and although they didn't give me the job, they gave me work experience on live briefs doing live things. These folks were Curly Kale and I still think they're awesome. With this under my belt, I came to my next very few and far between interview, and felt I needed to impress. But I had a new weapon now, experience! My portfolio had real things in it now and I could speak as if I knew what the real world of work was like. I landed the job! Years later, I still work closely with the lady who saw my potential, the Marketing Director of The Cordant Group. To both of these folks I will be eternally grateful as they could see potential and helped me grow as a designer and without them I wouldn't be here.So in brief, what was all of the above about?
Well, if I was to do it all again, yes I would do the ship again as that was a super awesome experience, but a degree? I'd really have to question that part. In this particular field, experience is what opens up the doors, not the whole cap and gown bit. If you are pursuing a degree - good luck and try to get some experience along the way. If you're not pursuing a degree it isn't the catastrophe that some paint the picture it will be. Whatever choice you make, dive in and get messy, because getting a foot in the door is tricky and competitive and sometimes soul destroying, but finding the experience you need will give you the confidence and something interesting to say should you get an interview. Being a graphic designer is the easy part, but getting others to believe you is the tricky bit.
Tags: degree, Graphic design, graphic designer, university
Power to the people
No this isn't anything related to the other thing going on today across the UK...
So what is this blog article all about I hear you cry? Well, it's an article appreciating just how fantastic people can be. This journey starts over a year ago when I plunged into the world of freelance graphic design. I knew I wanted to do it, my hand was kind of forced, but I ran with it anyway. Faced with the fact that the following Monday morning (and all following mornings) I would be getting a superb lie in for a change rather than diving head first into my horrendous commute, rather than plug away at job applications, no responses and general hair tearing out moments of depression, I decided to take that lie in and once the first cup of tea of the day had been consumed, update my job status on LinkedIn as freelance graphic designer. Within minutes (literally minutes if not seconds) I had likes and comments and general interest in my change of mode. I felt enlightened. It felt like what I did actually meant something. Those likes and comments have turned into a consistent amount of graphic design work, from former bosses, colleagues, friends, associates, friends of friends and new friends I didn't know were out there. I have folks I can turn to in a design related crisis, I am the person that some turn to in a design related crisis. It would seem I have a network, a network I never knew I had. Folks I wouldn't even call a network because I would call them friends. Power to the people.If you give it a go, whatever "it" may be, I bet you'll be surprised just who supports you.
So what is this article all about really? Well, the other day somebody was asking me about taking the plunge into the freelance world. He wasn't a designer, but a photographer, and all I had to say was you never know unless you try. If you try and you fail who cares, but if you don't try you're never going to know if you would succeed or fail. In some respects this is kind of similar to the other thing going on this Thursday across Britain. Putting your ideas forward is important, getting the support is important too, but just giving it a go is equally valuable. If you give it a go, whatever "it" may be, I bet you'll be surprised just who supports you. I am forever thankful for those folks who saw my potential, and continue to see my potential and more importantly are letting me achieve my potential on a daily basis, and if you've got something you want to give a go - do it, jump in feet first in your bathing costume with a cosmo in your hand, because no one can jump in for you. I should've jumped earlier, instead I was pushed, but I like to think I may've turned it into a superb Tom Daley-esque dive before hitting the water.
Tags: Freelance designer, Graphic design
Worse things happen at sea
Over the past few weeks I have come across several articles regarding the true meaning of what it means when you have the words “crew member” on your CV, and as that line features on my own resume, I simply had to have a read. In fact, I even felt compelled to hit the “share” button which is something I very rarely do…
These are two such articles: https://www.linkedin.com/pulse/why-former-cruise-ship-employees-make-best-employment-sean-sassoon https://www.linkedin.com/pulse/what-resume-doesnt-tell-you-crew-member-sean-sassoon I agree with every word, and could even add a few hundred myself, but safe to say if you’re a hiring manager and come across the term “crew member” in your inbox, it’s well worthy of a read.I learned many things during my time sailing the seven seas, both about myself, about status and about cultures. I learned that I can pretty much deal with anything thrown at me, I can organise myself (and occasionally others - you know who you are!) to get a job done, be it 5.30am or 11pm, all on very little sleep if needs be.
I learned that people from all corners of the globe can get along just fine, and made hundreds of friends that I will never see again. I learned just how far I can be pushed before I am ready to snap and just how hard I was able to work, I learned how to deal with the general public and what can be achieved both by myself and whilst working with a team, and how all jobs no matter what they are, where you're from or what you do can cause frustration. I also learned of where to find the best beaches and who to walk on them with, the best ports for wi-fi, the best places to pick up a new toothbrush (trickier than it sounds), the best water parks, the best cocktails, the best people to party with and the best place to stand for some of the best views of the world. I always wanted to see the world from a new perspective, and it's a part of my life that I'm proud that I did and something I will never forget. So when people ask me why I decided to give it all up, it’s a difficult question to answer, however, the above articles made it a lot simpler somehow. I have visited more places than you can probably think of, and sailing the seas is an awesome adventure, and there’s absolutely no doubt that I made the right choice personally to pursue that, but living and breathing in a constantly changing, stressful, working 18 hour days type of merry-go-round microcosm of an environment 24/7 for months on end makes you start looking for the exit button.So now when a client asks me to turn around a tender document or an infographic or a presentation or a report around within a few hours, I find I can take on that challenge and do an awesome job. How do I know this? Because I've tested myself to the limit and just like my mum has always said about any situation, worse things happen at sea!
Tags: crew member, cruise, Graphic design
abstract sunrise

As all my time is usually spent on graphic design, it's nice to experiment with my illustration side every now and then.
I often feel that that side of me gets a teensy weensy bit neglected, but today felt like one of those times to dust of my creative, abstract, illustrative brain and create something totally of my own and see what happens. When I start these projects, I rarely give it any thought beforehand, more or less to see what happens, and this is what I created today, what has come to be known in my mind as Abstract Sunrise. Inspired by my love, and my year round need for sun and sea (why do I live in the UK then I hear you cry!!) I try to convey an idea with as little detail as possible. In everything that I do, whether it's just for me or designing for my clients, I tend to go for a "less is more" approach. Keep it clean and fresh, uncluttered and the mind can fill in the blanks...
Tags: abstract, Graphic design, illustration, sunrise, vector
Back in the designer hot seat
After a brief interlude of sun, sea and sangria I'm back for the long haul...
Since we last spoke we've had Christmas, and a new year, plus I've met Mickey Mouse and have just returned from seeking some winter sunshine. Not bad for just over a month... With that said, I am fully refreshed and back in the designer hot seat. I returned after a week away to an inbox full of e-mails, so it's good to know I'm loved and in demand, even when I'm a few thousand miles away! Whilst I was away, one of my clients, Cordant Services, launched their new website, complete with rebrand. Check out the knowledge zone for some of the infographics I produced before I headed off for sunnier climes. As ever, should you need any of my graphic design services, please do get in touch, like I say, I'm back in the hot seat!“Promotes us as a professional recruiter”
I recently created some corporate literature for the specialist recruiter Sugarman to use to promote their services across Australia.
Here's what my client had to say upon receiving the completed document:
This is excellent and will be a huge help to us as we have pretty much zero marketing material at the moment. Gives us an added approach into clients and really promotes us as a professional recruiter.
It's always nice to hear I've done a good job!