Stronger Together: Animated infographic

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With just over a week left before the In or Out EU Referendum, I think we're all getting a bit weary of the propaganda flying around...

Whatever the outcome come June 23rd, the UK nation has been split in half, one pro EU and one very much anti it. Personally, I believe we are #StrongerIn (as the social media channels declare) and here's why... My dad worked for a company with offices across the world, importing and exporting their goods, within Europe, the Far East and the USA. As part of his job he travelled widely, and each time he came home, he brought me a doll wearing the national dress of each country he had visited. It opened my eyes to the different cultures and traditions from around the world, and from these presents I knew that I too wanted to see the world for myself. Since then I have had the opportunity to meet, work and live with people from every continent, both whilst I worked overseas, as well as when I worked in the UK. We were selected for our skills not our nationality and we worked towards a common goal. Having had this experience I realise that we are all just people wanting to get along. Now as a freelance graphic designer I work with clients from around the world. I have (everyone has) the world literally at my finger tips at the touch of a button. We travel widely with the greatest of ease. The world becomes smaller every day and is something I find exciting, and something I feel that should be embraced.

We can't build a wall around this island, both physically or metaphorically.

Technology, social media and trade means that the world has been brought to us, so what's the point in closing the door to our neighbours? I feel that it would be a step backwards to cut ourselves off from our allies, when our nation and it's people have worked and fought to move forwards. The EU affects our women's rights, workers rights, LGBT rights, maternity pay, holiday pay, environmental issues, animal welfare, provides investment (Manchester metro link for one!), health and safety at work, economy, trade, defence and jobs to name but a few. To focus on immigration and freedom of movement is only a small fragment of what the EU is about. So too, I would rather a body oversee how the UK is managed on some issues, rather than putting all my eggs very much in the basket of our Prime Minister. There will be people who totally disagree with all of the above (someone has already got in touch over twitter with a bizarre incoherent rant!) and if that's the way you feel, so be it. My opinion is my own. I think it is better to be part of something bigger and reform from the inside, than start again as an outsider looking in. There are negatives (there always are) but for me, the pros outweigh the cons. For all of you still on the fence, I'm not trying to sway you either way, but I would suggest you have a look at this website: www.fullfact.org, it provides independent analysis of all these facts and statistics, we've been hit with over the past 3 months. Give it a read and make your own decision, and not one forced upon you by me, the media, newspapers with their own agenda, the twitter lynch mob, your peers or political stunts. Decide for yourself :)  
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Swings and round-a-bouts

This time last week I thought I would never work again...

One week on and that's all a thing of the past - if there's something I've learned over the past couple of years, a lot can happen in a week in the world of freelancing. Having a conversation with my mum recently about the relative quietness on the work front she asked "what are you going to do?" to which I responded, "well firstly, I'm not going to panic." Mum's response was, "well, that's not really in your nature is it?" And no, I guess it's not. I have never really been a panicker (if that is a word) or a worrier (that is a word) and as a relatively care free soul I am able to glide through these dry patches with relative calm. The reason behind my recent dry spell is mainly because due to budget cuts I have lost my biggest client. For me, this has obviously had a knock on effect, but luckily, not all my eggs were in one basket, most were, but not all. Picking myself up again and cracking on is part of the learning curve I go through every day as a freelancer and expect to continue with for the foreseeable. Over the past few years I have worked on numerous projects for numerous people, and my network of clients, ex colleagues and associates is larger than I can even think, and growing month on month. I have learned over the course of the past few years that something will come up. Something that I least expect. And something more challenging than I have done in the past. And with these learnings I get the chance grow as a graphic designer and as a person. Pick myself up, dust myself down, and start all over again ;)
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Sorry for the inconvenience this may cause you…

Whilst travelling home on Saturday night from Manchester I was thrown off a train. Not in the sense that you may think. I was neither drunk nor fair dodging - I was merely trying to get home.

Upon the start of my journey everything was running smoothly. My train arrived on time (a rare occurrence in itself) and we, the passengers, boarded. We set off. Minutes later we arrived at a second station only to be told we were now awaiting a replacement driver. He was delayed. We sat and we waited... 20 minutes later he arrived. We were on our way. Delayed, but once again, on our way. A few more minutes later we got to the next station, only to be now told that the service was to become an "express" service to make up the missed time and that all the stations between Bolton and Preston were to be missed out, and those passengers affected had to arrange alternatives. I was one of those passengers. I made my way to Bolton and made a call. I eventually got home, and made a complaint. Is it acceptable that because one man couldn't get to work on time that around 50 to 100 people were inconvenienced?

In what other business would this behaviour be accepted?

Personally, I would never treat my paying clients in such a way. I can only assume that these stations were cut in order to meet targets for time keeping somewhere along the line. What it does prove though, is that the data doesn't show all the facts. In the world of freelance design, clients are everything. I do everything in my power to make sure that they are happy, and what they are expecting is delivered. I read the other day that in 2015, 34% of designers have admitted to missing a deadline. I was not one of those creatives, and so my clients weren't disappointed. If I feel something is unachievable (this is usually based on experience) I will inform a client up front before making a start as I feel that honesty is very much the best policy. Think about this train scenario as a tender document for example: I would not enter into a contract, deliver a fraction of it, and then cut out several chapters in order to deliver it on time. The end result is not what has been contracted or agreed - my client would, quite rightly so, refuse to pay me and never request my services again. They would tell their team members never to contact me again and would pass on this negative feedback to whoever should ask...

So where am I going with this?

I can tell you that I am a trust worthy graphic designer, but what proves that point is the fact that I have recurring work from a range of clients. Would they come back for more or kindly send me testimonials if I had not delivered what they requested? I'm not so sure. I aim to be the best at what I do (I can't guarantee I am the best as there are some FANTASTIC designers out there...) and always aim to delivery beyond expectations. What I can guarantee though is that I will deliver all documents in their entirety by the deadline requested, and I don't cut corners to get there, as because in my industry it's just not acceptable to do anything else.    
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Why choose me?

why choose me?

Let's face it, the world of graphic design and graphic designers is saturated...

Did you know that the creative industry is worth £10 million an hour to the UK economy? No, I didn't either until I came across this article on the UK government website. It shows just how much value design can add to you and your business (the economy and the world...), but it also shows how the industry is increasing in size twice as fast as any other industry. For me this is awesome as it means that work is plentiful and I can reap it's rewards, but for me this boom also has it's down sides...

As stated above the world of graphic design is a saturated market. There are literally millions of us out there, so how do you - a potential client - go about picking the right person for the job in hand?

Over the past decade (wow, I've been in the creative industry more than a decade, that's a bit scary) I have worked with a variety of clients and bosses, all with varying needs, and plenty of designers. One was on a power trip as he had never been a senior designer before and delegated everything (and that's everything) to me. He used to say things to me like "I'm the boss so *insert any situation here*," I aim never to be a boss (or a person!) like that - ever. He then went on to use some of the work I had produced to get onto a recruitment agencies books. In contrast to that, I have worked with some fantastic, highly experienced designers, who have helped develop my confidence in the field and to hone my skills. One such designer said to me that the industry is saturated. Everybody can now have a flashy website (it's true), everybody has access to Photoshop (it's true) and with a few carefully chosen photos of projects they've worked on can say they are a designer (that's true too) but such people can also devalue the industry, which is true as well. Yes, I showcase my portfolio (which incidentally is NOT done in Photoshop!) but I also try to get testimonials and recommendations from clients proving my capabilities and what it's like to work with me. I want you as a potential client to get an impression of me. I want vibes of me to be sent through your screen and I want you to make an executive decision. I am a professional in my chosen industry, and that is a major selling point for me and hopefully for you too. I will treat your task, whatever it may be, with the professionalism it (and you) deserve. That said, as I am a one woman band I don't have major overheads and so can offer a cost effective solution to your design needs. A bonus too of working with a freelancer is that I sort out my own pension and taxes, and you use me when you need me - it's as simple as that! An added perk for you is because you can deal with me directly I can usually turn around your project a lot quicker than if you were working through an agency. I'm by no means calling agencies (they're fantastic for big scary projects!), but sometimes it's nice to have something turned around in 2 weeks as opposed to 4-6 weeks. I have saved several of my clients in their hours of need due to this!

So in short, why choose me?

- I'm a cost effective solution for small or tightened budgets - I deal with turn around times on a project by project basis - Last and by no means least, I'm a professional and if I say I'm going to do something - I will :) So, if you've been wowed by this then drop me a line and we can discuss your design needs today.
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Calling all retailers!

Are you an independent retailer? If so, would you be interested in a sale or return limited edition reusable bag agreement?

As some of you may know, I have recently designed a reusable jute shopping bag. It is currently available to purchase from Flowersmiths the florist in Horwich, or online through my etsy store. I am now looking to extend the range of retailers that supply this product so that I can then go on to extend the range of designs available. Perfect retailers include (although are not limited to): Florists and garden centres, gift shops, those with an eco friendly target audience, bag shops or those selling hamper products. I feel that the bag is a perfect gift (especially for the ladies) and those that have already purchased them have all given positive feedback. My current reusable bag can be found on my etsy shop here, however, if you were interested in a sale or return agreement I would love to hear from you to discuss terms. Simply drop me an e-mail (or a tweet at @designbylizzi) and we can go from there...
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I have a product, now the hard bit

New year, new product and all that...

reusable bag "blowing in the wind" Yes, 2016 saw me launch into the world of jute reusable bags. A project I had always wanted to get into, but due to costs and huge minimum orders - it was something I never plunged into. Roll on about 5 years to October 2015... Dear Mr Osbourne introduces a 5p plastic bag charge to all bags plastic bags sold at the checkout in most retail stores. I was kicked into action... Personally, I wholly agree in doing anything for the environment. Always have and always will, but what I don't like is yet another stealth tax introduced and branded as a positive thing. Did you know that 1p VAT is charged on the bag for example? So what was initially sold to the public as a charitable donation, 20% goes straight to the tax man. I recently held a poll on twitter on this very subject, and surprisingly 78% of those polled did not realise the whole sum was not going to charity. I'm on my high horse again it would seem. Anyway, that is a bit of background as to how I decided to take the plunge into the reusable bag world. I now have a product, and now for the really tricky part, telling the world I have a product and actually selling some.... Having been in the freelance graphic design world going on two years now, I have never had to actively promote myself. This for me has been a positive thing as word of mouth and the quality of the work that I produce has helped the ball keep rolling, and for that I am truly thankful. The reusable bag project is proving to be a different kettle of fish entirely. But here goes a shameless plug... Buy a limited edition, large jute reusable shopping bag for just £8.95 through my ETSY online shop :) Or, if you live in or around Horwich, Greater Manchester they are also available in store at Flowersmiths the Florist. I am currently in the process of locating other independent businesses to work with, so watch this space!
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Past applications

My inbox had got to that point where I needed a good clear out...

And so I boldly clicked on the reverse date button and came across some old job application responses that I had received earlier in my graphic design career. Most were a case of "this position has been filled" others were a "no positions right now, but we'll keep you on file," that kind of thing. I have to admit even if the response is negative, at least somebody has taken the time to reply which has to be applauded. The amount of e-mails to nowhere I sent in my job search (and no doubt many others' job searches) is beyond belief. Other applications were deleted without even being opened (yes, I asked for a receipt when opened), which personally I find rather rude. This one I found a little bit unconstructive. Not only that, but I received the feedback in February, when I had had the interview in the November the previous year: - A little bit inexperienced - Didn’t really sell herself - Did not demonstrate understanding of our audience groups well enough. I found this rather cutting at the time, and I find it cutting 3 years on. Granted, I was inexperienced, that I don't deny, however, this would've been apparent on my application form (the job in question was a really long hand written form). I didn't sell myself well - how could I improve on that? To this day I am hopeless at addressing a room, I need constructive and objective comments, not to learn that I'm rubbish at it. I know that already, I'm shy and I have to live with that in every public scenario, but to see it in black and white is quite hurtful, especially with no attempt at advice on how to improve. It's also quite difficult to accept that some people can't see past the fact that addressing others in not my strong point. I might not talk a good game, but the work I produce hits the spot for my clients, and that is  good enough for me. Understanding audience groups. I did understand the audience group, it's just that my portfolio did not reflect the work they were looking for. This is another tricky one. With often days to prepare for an interview and working and commuting full time, there is little time to hone a portfolio for every job interview, especially if you're looking to branch into another field.

And so, I come to a few tips to current design job seekers:

Yes, there will be times when you are firing off 1000 applications a day with no response and it feels like you're surrounded in a blizzard of unhappiness, and nobody understands you. Yes, you will be advised to look in other fields. Yes, you will be told you are inexperienced, and yet there is nowhere to gain experience. All of which you have probably already experienced.

And then, one person will believe in you.

They will believe in you so strongly that they will give you the chance to start on the design journey you always wanted. Until then, check out websites like www.designcrowd.co.uk and get some briefs under you belt, enter competitions, and read magazines. Got an interview? That's great! Tailor your portfolio for them. Somebody will believe in you. Let 2016 be the year of opportunity! On that note I shall sign off! I hope I have inspired at least one person out there. We've all been through it, so I wanted to share that you are not alone :)
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Support local business

As some of you may know, 2015 saw me plunge into the world of "networking."

None of the warm wine and nibbles and hard sales talk, so turns out it's a lot less scary than I had originally imagined. I head over to Preston before dawn every Friday to catch up with other self employed folks, put the world to rights, eat bacon sandwiches and build my little enterprise...

Businesses there include:

  • - Graphic design (that's me!)
  • - Social media management
  • - Web design
  • - Renewable energy advisor (saves companies up to £70,000 p/a on energy bills!)
  • - Pension advice (including auto enrolment)
  • - Insurance
  • - Experts in saving money on utility bills (very handy cash back card too!)
  • - Nail technician training academy
  • - Health and safety (keeping businesses compliant when it comes to safety in the workplace)
  • - Payroll and business outsourcing
  • - Plastering
  • - Carpet and furniture cleaner (free tests are available!)
  • - Printing services (saving companies between 30 - 60%)
  • - Solicitors
  • - Private and fleet vehicle and car leasing (great deals!)
  • - Heating engineer
  • - Health and nutritionist
  • - Promotional merchandiser (great for those branded giveaways)
  • - Electrician
  • - Mortgage advisor
  • - Office stationery and supplies (great savings to be had!)
If you would like any further details or require any of these services simply drop me a line. Within my job I spend a lot of time communicating via e-mail and rarely speak to anyone, so it's great to meet up with real people once a week! We even had a christmas do the other night at Blackburn Rovers, and there's a Christmas Jumper and mince pies event soon. The perks of the office job, without the actual office job which is up my street... It's also been extremely helpful in getting my name out there and gaining new contacts and clients. In return I refer the businesses above to help them grow their business too.

Anybody is welcome to come along for a visit, so if this has tickled your fancy give me a shout.

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Sister suffragette

The other night I went to the cinema. This is a rare occurrence in itself as I neither used to have an Orange phone, or now shop with comparethemeerkat.com, sorry comparethemarket.com. Simples.

I went to see Suffragette, a film for those that don't know set in the period before the time when women had the vote, where "deeds not words" were the order of the day. I personally thought it was a good drama showcasing what women in the past had to put up with, and what they went through in order for women like me to have a say in those that rule. Personally I believe that everyone is on a level playing field and should not be judged based on appearances or misapprehensions. I have been judged on many occasions - I went to a public (or is it private?) school and those that didn't thought I was posh and a snob to hide their jealousy and friendships that had been formed earlier than that fell apart. I doubt they're reading this, but they will know who they are... I am also considered totally bizarre in many respects for the fact that I am not a sheep and will always make a considered decision before doing something the way I do. I will not follow something or someone blindly - I choose the ability to think for myself on a regular basis. Anyway, as usual I have digressed from the original subject! Back to Suffragette. What I was going to say is that even in 2015 there is still the need to speak up and be counted. We are still ruled by "the ruling classes" and they make decisions for us all day everyday - look at the Junior doctors as just one example, and tax credit cuts for another. There is still a long way to go before we are all treated as equals.

We are all equal, but some are more equal than others it would seem.

Even in the world of graphic design, I was shocked to read in a recent survey (I actually took part in the survey! I am one of the statistics!!) that The Design Week Salary Survey revealed that male designers earn on average 17% more than females doing the same job, and in general women earn on average 9.4% less than men across all industries. Now to someone like me, that doesn't sound very fair. The recommendations and testimonials I receive are positively glowing from the clients I serve and work with on a daily basis. Do I do a worse job than a man - do I have less grey matter in my silly little head? I don't think so. In many ways the world has left these rules and laws behind. The world is a much smaller place than it once was, back when the rule book was written. Equality to me isn't about money, it is about being seen for the person that you are and the skills that you offer. We are all humans at the end of the day, and we deserve to be treated as equals.
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Lost in translation

I love remote working. It suits me down to the ground. I have a nice little office where I can shut out the rest of the world (complete with table football I might add…) and fortunate for me, I’m not easily side tracked by the need to clear up the kitchen or the fact that another episode of How I Met Your Mother is on on E4…

However, I know that remote working isn’t for everyone and is not always a suitable option. I have had experience in the past working with a website design team based outside of the UK and personally I found it very tough. The situation had arisen outside of my control whereas I was no longer a graphic designer, a skill I have honed for many a year with education and experience to match, I was now a marketing assistant/beta tester/user experience designer/CRM co-ordinator/social media guru. With no time to learn the skills I needed, I was out of my depth and I knew it. Thrown in at the deep end, I did the best that I could. In order to get the job done with the remote team there were many channels of communication from our base in the UK. There were Skype calls, conferences and chats, JIRA queries, e-mails and office visits. It was a complex, decision making website that was being produced, complete with ever stricter enforcements of compliance legalities, and the boundaries were being moved on a daily basis, often by government legislation. This made communicating with the overseas team a daily necessity to keep up with progress, new demands and bug fixes. Things were taking time and deadlines were missed. Would this have been a different story had everyone involved been based in the same office? I think it would have been. We knew it wasn’t working, but there was no obvious solution, all we could do was learn how to improve for the future.

What did I learn from this?

1. I learned that when working remotely, a single point of contact is essential, otherwise wires get crossed, things get missed and everything can get lost in translation. 2. A key decision maker is important. This goes hand in hand with a single point of contact. We can be meeting the needs of others involved, but is the client or person in charge happy with the output? 3. And processes. If there are processes in place, make sure that everyone knows what that process is and follows that established process. It’s sometimes trickier than it sounds, and sometimes it seems pointless, but if some people are following the process and others go off piste, it can lead to chaos… 4. Communication is key. I personally work 99% of the time with my clients via e-mail. It works for me and my clients. I have my instructions written down, I make a list of what is needed and I do it. Getting things in writing is always a good method in my eyes. Even if I have a meeting with a client, I will e-mail a round up of what I understand they are looking for with an expected date of delivery. 5. Deadlines. Know when a deadline is and work towards it. If the boundaries move so will the deadline and always keep clients informed. Oh, and be realistic with those deadlines. 6. Know your strengths and weaknesses. I am a graphic designer. I am 100% confident I can turn around a good job within a fair timeframe. I can even turn around a good job in a tight timeframe but this can lead to other clients being let down which I don’t like to do. If something isn’t my forte I think it is only fair to inform a client. I now have a whole load of contacts within the industry so can easily pass you on to someone who is more skilled in that field. 7. You can only do your best. Based on your experiences every day is a learning curve. Doing the best you can is often well received, however, in some circumstances this just isn’t enough and in those circumstances you will know it. In those times it is best to have a good think and decide what is best for you.

So, the moral of this tale is…

If you’re considering using an external resource always know what you’re looking for before you approach a remote worker. As we are not there to discuss things at every point, set out your guidelines and needs, and really think about what you want. From a graphic design point of view, it is our job to bring your design to life, so if you have any ideas just let us know beforehand and we can get the results you’re looking for much sooner. Know when you need it for and give us the time to work our magic and keep us informed if the goal posts change. I know I try to accommodate everyone and am sure others do too. If you get your instructions and ideas down from the start, you will not need to keep a constant check on progress and so remote working will not become a problematic issue. And now as more and more companies are offering the possibility of remote working, trust is an essential part of working with a remote team. I personally feel proud that my clients trust me enough to give me the tasks that they do.

To sum up

Working with a remote worker is a great option for some industries, but I know it’s not great for others. As a graphic designer I will always produce something and so you can see the fruits of my labour. I feel that I am a lot more productive working remotely as I am not involved in office life, be it meetings or conference calls, helping out others in a pickle or doing the “can you just….” tasks. I spend each day working towards a goal, hence why I meet the targets my clients set me. Having worked in a variety of environments, I know which one I prefer. This may change in the future but for now I love being a freelance remote worker as it gives me the flexibility I am looking for. In some ways I do miss office life, but I now provide a value for money service for my clients from the comfort of my own home. And did I mention the fact that I don’t have a commute? That for me and the flexibility I now have is worth missing out on office banter any day of the week.
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