Let's face it, the world of graphic design and graphic designers is saturated...
Did you know that the creative industry is worth £10 million an hour to the UK economy? No, I didn't either until I came across
this article on the UK government website. It shows just how much value design can add to you and your business (the economy and the world...), but it also shows how the industry is increasing in size twice as fast as any other industry. For me this is awesome as it means that work is plentiful and I can reap it's rewards, but for me this boom also has it's down sides...
As stated above the world of graphic design is a saturated market. There are literally millions of us out there, so how do you - a potential client - go about picking the right person for the job in hand?
Over the past decade (wow, I've been in the creative industry more than a decade, that's a bit scary) I have worked with a variety of clients and bosses, all with varying needs, and plenty of designers. One was on a power trip as he had never been a senior designer before and delegated everything (and that's everything) to me. He used to say things to me like "I'm the boss so *
insert any situation here*," I aim never to be a boss (or a person!) like that - ever. He then went on to use some of the work I had produced to get onto a recruitment agencies books.
In contrast to that, I have worked with some fantastic, highly experienced designers, who have helped develop my confidence in the field and to hone my skills. One such designer said to me that the industry is saturated. Everybody can now have a flashy website (it's true), everybody has access to Photoshop (it's true) and with a few carefully chosen photos of projects they've worked on can say they are a designer (that's true too) but such people can also devalue the industry, which is true as well.
Yes, I showcase my portfolio (which incidentally is NOT done in Photoshop!) but I also try to get
testimonials and recommendations from clients proving my capabilities and what it's like to work with me. I want you as a potential client to get an impression of me. I want vibes of me to be sent through your screen and I want you to make an executive decision. I am a professional in my chosen industry, and that is a major selling point for me and hopefully for you too. I will treat your task, whatever it may be, with the professionalism it (and you) deserve.
That said, as I am a one woman band I don't have major overheads and so can offer a cost effective solution to your design needs. A bonus too of working with a freelancer is that I sort out my own pension and taxes, and you use me when you need me - it's as simple as that! An added perk for you is because you can deal with me directly I can usually turn around your project a lot quicker than if you were working through an agency. I'm by no means calling agencies (they're fantastic for big scary projects!), but sometimes it's nice to have something turned around in 2 weeks as opposed to 4-6 weeks. I have saved several of my clients in their hours of need due to this!
So in short, why choose me?
- I'm a cost effective solution for small or tightened budgets
- I deal with turn around times on a project by project basis
- Last and by no means least, I'm a professional and if I say I'm going to do something - I will :)
So, if you've been wowed by this then
drop me a line and we can discuss your design needs today.