A while back, I was invited to pitch for a graphic design competition. I was sent a brief, and request to create an infographic about "graphic design process." For those of you that know me well, you'll know that I do love an infographic! Here is what I produced... I am a big believer in the bit before the actual design part takes place - the planning! I definitely have the "let's think about this" frame of mind before diving in. In my opinion, this saves time in the long run as there is some method to the madness, supported by background research. Once this is all done and dusted, then comes the brain storming part (which I truly LOVE!) where I can come up with the weirdest and wonderfulest thoughts, and filter out accordingly. Some clients like some things, others not so much so understanding your target audience is key! Once I've sorted out the awesome thoughts from the not so very awesome, I get cracking on actually designing something... Come up with a few suggestions, then send them over to let the client have a look, and fingers, toes and legs crossed they go for one... So that's my process, with an offthewallcreative branded infographic to match. What do you think?