When it comes around to Friday and somebody mentions "that Friday feeling" I always think of this and then I want a Crunchie.  What is it about clever marketing campaigns, and how years after the release you can still hum the tune and feel inclined to make a purchase? I wish I could come up with something like that. (My mum thinks the person who came up with "more reasons to shop at Morrisons" was also some kind of genius.) It's very clever stuff. It's all about having a plan. And it's all about not being like the contestants on The Apprentice. So next time you have "that Friday feeling" rather than feeling like you want to sneak off from work a bit early to miss the traffic, feel like "wahey, I want to go ride on a roller coaster of a weekend, throw some shapes to some Pointer Sisters and eat a Crunchie." It sets you up for the weekend and it's what those marketing gurus were planning for all along.